Julia Joo-A Lee
Postdoctoral Fellow at University of Michigan Ross School of Business
Joo-A is interested in how social psychology and behavioral economics may encourage more environmentally sustainable consumer behavior. Her current project includes understanding the effects of specific emotions on consumer environmental decisions. She holds a BA in Political Science from Korea University, an AM in East Asia/Political Economy from Harvard University, and an MPP in Business and Government from the Harvard Kennedy School. Most recently, she received a Graduate Student Award from the Mind/Brain/Behavior interfaculty initiative.